In Week 6, you are to use Case Study 12-1 (Can Walmart Crack The Retail Code In India) from Chapter 12.
As you read the case study, you need to uncover at least one problem associated with the distribution of Walmart and its expansion into India. If you uncover a number of problems, identify what you think is the MAIN problem.
Then use the CASE STUDY TEMPLATE provided to complete your case study. The template is what I require, including headings I want to see. I have also provided the grading rubric for you so you can see how the grade is calculated.
Global marketing book chapter 12
9th edition by warren Keegan
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