Module 02: The role of regulatory law for business organizations.
Evaluate regulatory compliance in the business environment.
You work in the marketing department of a U.S. based company that produces bottled water. Your state university just published a report on their year-long study of bottled water, which concluded there is virtually no health advantages in bottled water over tap water. Your company has been working on a campaign strategy focusing on the health benefits of bottled water over tap water. This strategy resulted in a celebrity endorsement and media blitz that cost the company $105,000.00 in time, money and other resources. The CEO does not want to suspend the campaign and start over but rather wants to move forward in launching with social media, TV, radio, and newspaper ads. You decide to present the dilemma to your marketing team so as a team you can address the issues before the campaign launches.
Review the situation and conduct scholarly research on consumer protection and advertising. Create a PowerPoint presentation for the marketing team that includes slides that evaluate the particular business situation, the regulatory compliance involved, as well as the benefits and disadvantages of moving forward with such a marketing campaign.
Address the following:
What agency(ies) and regulation(s) govern advertising of consumer products such as bottled water?
What is the purpose of consumer protection as it relates to truthful advertising?
What are the consequences for non-compliance with federal and/or state regulations (students should use their own state of residence regulations) around consumer products and services?
What recommendations would you offer that comply with regulations and could still promote the product for the company?
Your PowerPoint should include:
Title Page (first slide).
A minimum of six “body” slides.
At least one to two full slides for each topic noted above.
Succinct text and bullet points.
Relevant images, photographs, and/or charts.
A list of references (last slide).
A script in the presenter’s notes section of each slide that includes what you would say when presenting your PowerPoint to the team.
Use at least three credible sources. These should be cited and in APA format.
Our customer is the center of what we do and thus we offer 100% original essays..
By ordering our essays, you are guaranteed the best quality through our qualified experts.All your information and everything that you do on our website is kept completely confidential.
Academicwritingcompany.com always strives to give you the best of its services. As a custom essay writing service, we are 100% sure of our services. That is why we ensure that our guarantee of money-back stands, alwaysRead more
The paper that you order at academicwritingcompany.com is 100% original. We ensure that regardless of the position you are, be it with urgent deadlines or hard essays, we give you a paper that is free of plagiarism. We even check our orders with the most advanced anti-plagiarism software in the industry.Read more
The Academicwritingcompany.com thrives on excellence and thus we help ensure the Customer’s total satisfaction with the completed Order.To do so, we provide a Free Revision policy as a courtesy service. To receive free revision the Academic writing Company requires that the you provide the request within Fifteen (14) days since the completion date and within a period of thirty (30) days for dissertations and research papers.Read more
With Academicwritingcompan.com, your privacy is the most important aspect. First, the academic writing company will never resell your personal information, which include credit cards, to any third party. Not even your lecturer on institution will know that you bought an essay from our academic writing company.Read more
The academic writing company writers know that following essay instructions is the most important part of academic writing. The expert writers will, therefore, work extra hard to ensure that they cooperate with all the requirements without fail. We also count on you to help us provide a better academic paper.Read more