In chapter 11: Writing for Public Relations, we learn that there are several ways to communicate that are considered strategic. Writing for PR does not only incorporate press releases. They also include writing letters, emails, oral presentations, slide presentations, statements, speeches, newsletters, pamphlets and brochures, magazines, annual reports, websites, etc. Companies have to communicate internally and externally.
In this time of crisis as we fight the Coronavirus COVID-19, we find that strategic effective communication is essential. We have all been receiving updates from the university, our condo associations, cities, or employers that contain important information that is imperative for everyone to understand. These communications are carefully written. The information, length, and mode of delivery have been carefully planned and organized.
This assignment is designed to help you think about how these types of communication are composed and disseminated. Taking into consideration what they include, what they do not include, how long are they, what is the purpose, how are they organized, etc. To prepare for this assignment it is imperative that you read chapter 11. Make sure you pay close attention to section 11.6: Letters.
For this assignments, you are to upload a formal letter addressed to your boss/manager discussing some aspect dealing with the Coronavirus that concerns you at this moment. If you are not currently employed, think of your dream company and address the letter to it (use Mr. Roary Rage as the name of your boss/manager).
Note: This is NOT just a friendly letter or a rant about something; it should have a focus and a purpose.
Your letter or email MUST contain:
A focus and a purpose. Use the following organizational structure:
What do you want them to know?
Why is it important for them to know this information?
What do you want them to do with this information?
Some data (facts, figures, surveys, etc.) and quotes (direct/indirect). Do not include graphs or images. Make sure you attribute your website information/quotes correctly (check AP Stylebook for specifics).
Follow these guidelines discussed in your text:
Don’t be Obsequious
Don’t be Overly Complimentary
Don’t Try to be Too Funny
Don’t refer to personal characteristics, habits, or feelings of the reader
Use personal pronouns
Avoid Impersonal constructions
Avoid the Passive Voice
Avoid Using Technical Language
Your letter should follow the correct format. Follow the example of a letter in your textbook, which can be found on section 11.6 Letters, Figure 11.2 Parts of a Letter.
It should contain complete contact information for the receiver.
A complete signature (name and title or affiliation) and contact information for you, the sender.
Be single-spaced, 12 pts. Time Roman and fit on ONE page!
Must follow grammar and AP Style.
Similarity Score <25%.
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