SOLUTION: ACCT 403 SEU Fundamental Questions for A Survey Research Discussion

Attached. Please let me know if you have any questions or need revisions.Q1. Fundamental questions for a survey research need to be answered at thedesign stage are:•••••••What sort of survey are you contemplating?What sort of respondent are you targeting?What questions do you want answers to?What response categories are you contemplating?What sequence of questions should you pursue?What is the layout of the survey instrument?How will the sample be selected?Develop an example of your own on Survey research by answering to all theabove questions for a quality design.Answer: 1 – Selection of Research Variable2 – Selection of Survey Method3 – Questionnaire Design4 – Data Collection5 – Measurement Evaluation6 – Data AnalysisTypical Survey Research ProcessGiven Question of Step 1: Selection of Research Variables What is the interest ofthe particular relationship?Given Question of Step 2: Selection of Survey Method what is the mode ofcollecting information either by telephone or emails or randomly.Given Question of Step 3: Questionnaire Design should be simple andinformative. It should be super friendly and participants should feel comfortable toanswer instead of feeling hesitation.Given Questions of Step 4: Data Collection what is the structure? Which one ismore preferable? Which do you think is the favorable one?Given Question of Step 5: Measurement Evaluation to what extent does thesurvey questions measure what they are supposed to measure?Given Questions of Step 6: Data Analysis what is the observed phenomenonrelated to?Sampling Procedure:•••••Nonprobability SamplingConvenience SamplingQuota SamplingSnowball SamplingSampling based on typicalityQ2. What do you understand by Archival Research? Please visit SDL andbriefly bring out at least 5 historical events available in the Archives and drawyour conclusion on archival research. (1 Mark)ANSWER:Archival research is research involving primary sources held in an archive, aSpecial Collections library, or other repository. Archival sources can bemanuscripts, documents, records (including electronic records), objects, sound andaudiovisual materials, or other materials.Five historical events available in the Archives:The Atomic Bomb and the End of World War IIThe United States dropped atomic bombs on Hiroshima and Nagasaki, the SovietUnion declared war on Japan, and the Japanese government surrendered to theUnited States and its allies. The nuclear age had truly begun with the first militaryuse of atomic weapons. With the material that follows, the National SecurityArchive publishes the most com…

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Next to these stages, there are four types of loyalty. The first type is no loyalty: this can be seen as the typical action supporter that is giving money to fundraiser friends/family. There is no connection between the action supporter and War Child, non-loyal customers add a small amount to the financial account of the organization. The second type is inertia loyalty: this type can be a potential Friend, the person is giving a donation because they always have done it. This person is not loyal to one charity because there is no deeper connection and is easy with switching from charity to charity. This person is reachable to get a deeper connection with to become a potential Friend. It is needed to give the potential Friend attention and please the person. The third type is latent loyalty: this type is based on situational influences such as time, social life, physical factors, reasons why to support charity and the mood of the person. Latent loyalty means that there are repeated purchases. The last type is premium loyalty: this is the greatest type an organization can get. This type indicates the loyal Friend who is proud to discover more and tell about War Child to everyone. (Griffin, 2010) Using the stages and types of loyalty, War Child will get a better understanding about their potential Friends. Increased loyalty can give benefits to more respects of the company. Increased loyalty will be cost saving because there will be reduced marketing costs, more positive word-of-mouth, satisfied loyal customers whereby the failure costs decrease. (Griffin, 2010) 1.2.4 Customer relationship management Kotler (2014, p. 9) stated in the book ‘’Principles of marketing’’ that customer relationship management (CRM) can be mentioned as delivering superior customer value and satisfaction by building and maintaining profitable customer relationships. (Kotler, 2014) Using a suitable approach for the action supporters will lead to charitable giving. To build and maintain profitable customer relationships, customer relationship management need to be implemented. It is very important to deliver customer value and make the action supporters satisfied. By doing this,>

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