1，Location：down town Inside the mall(city)
2，Consumer groups: working people and students
3，Promotional tools：Coupons and Rewards punches
4，Social media: Facebook, skip and ins
My part is talk about the marketing oververiw. First of all, I want to talk about our coffee shop in a
very prosperous area. The most prosperous area in Halifax is in downtown and shopping center. The
reason why we choose to open in Shopping Center is because there are a lot of people. The flow of
people and there are a lot of people shopping and eating. When they pass by this coffee shop, or
they are tired, they will sit down and taste our coffee. At the same time, our coffee shop is also very
suitable for students and people who have just left work to come and have a party. According to my
observations, we can explain that there are many students in the molecule playing there, and many
people who have just left work will also shop there. At the same time, because it is a shopping center,
it is very convenient and has a lot of parking spaces.
As my partner said before, the coffee and desserts in our coffee shop are not expensive, so they are
very suitable for students and most groups. We will provide a moderate amount for them to study
work or party. At the same time, we will also provide some humanization. For example, we can set
up a special pet area to place customers’ cats and dogs in the same area. At the same time, we can
also provide some female customers with some hygiene products that they suddenly need to use.
Because our coffee shop has just started, we are all people who are just engaged in this industry, so
the price of coffee will be relatively low, which will attract a lot of customers to shop. Regarding
promotional tools, I prefer to choose coupons. The reason I choose coupons is that they can be a
good way of publicity. We can put our coupons in the mailbox of each tenant or publish it in the
newspaper so that customers will notice it when they browse it A coffee shop and they will come to
spend with this coupon. As technology becomes more and more advanced, the channel for most
people to obtain coupons is through the Internet, so we can post our coupon code online so that
when people find it, they will find this code if the discount is large or they treat us Shop is very
interested, they will come to consume. There are two other ways besides going out coupons which I
find very interesting. Offering a free cup of coffee every Friday for all customers who have visited the
shop at least 4 days in a week. Special system in the website for customers to collect their bonuses
and exchange with cash or coffee .Punch cards to promote customerloyalty.
The other is how to advertise. First of all, we will post some information about our cafe on
Facebook, so why did we choose to post it on Facebook? Because Facebook will attract potential
customers in a highly targeted way based on age, gender and geographic location. So that the
residents of Halifax can easily see our ads. YouTube is also a good place for advertising. We can
make our coffee shop into a beautiful video and then attach the address and information and put it on
the Internet so that it is easy for them to watch videos or entertain. See the information of our cafe.
Go out and use social media to promote our products.
At the same time, we can also publish the information of our restaurant and coffee shop to the scoring
software similar to Google Map or yelp
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