SOLUTION: BA 620 Campbellsville University Tesla Inc Research Paper

Attached. Please let me know if you have any questions or need revisions.Running head: TSLA1Tesla Inc.Student’s NameInstitutional AffiliationsCourseDateTesla Inc.TSLA2IntroductionTesla Inc. associates with the creation of modern design, all-digital, high-tech, and touch-sensitive display cars. Technically, technology is the most fundamental component that the 2003founded organization embraces to improve living standards. The firm welcomes renewable energysources and has a unique development that entails building cars with a unique battery system asits generic strategy (Musk, 2020). It is a leading organization in the automotive industry with itsgeneric differentiation strategy (Ivanchenko, 2017). The organization’s competitive advantage getsderived from the generic strategy, as will be learned from the article. Elon Musk, Tesla’s founderand CEO, has ventured into an appropriation of a development that entails improving the livingstandards through technology. The paper analyzes Tesla’s historical background, its competitors,and its position in the market. It portrays the measure of Tesla projecting to stay in the market toconduct critical attributes that realize improved living standards.A Brief Historical SummaryTesla Inc. was initially founded in 2003 as Tesla Motors. Its founders were JB Straubel,Elon Musk, Martin Eberhard, and Marc Tarpenning. Elon Musk is the current owner of the UnitedStates-based organization that engages in the manufacturing, designing, developing, and sellingelectric cars and solar energy products. In its seventeen years of existence, the organization hasrealized critical transformations. According to Dzialo (2018), Tesla’s primary objective is to ensuresustainability by developing driverless vehicles that pose a challenge to gasoline automo…

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