SOLUTION: BAMG 1100 CBFS Target Cement Company Organization Profile & Marketing Mix Essay

Attached. Please let me know if you have any questions or need revisions.Running Head: INTRODUCTION TO BUSINESS1Introduction to BusinessStudent’s Name & IdBAMG1100Professors NameINTRODUCTION TO BUSINESS2Introduction to businessTable of contentsIntroduction to business ……………………………………………………………………………………. 2Introduction …………………………………………………………………………………………………. 3Product ……………………………………………………………………………………………………….. 3Organisation profile ……………………………………………………………………………………… 3Organisation ownership and structure …………………………………………………………….. 3Marketing mix ……………………………………………………………………………………………… 4SWOT analysis ……………………………………………………………………………………………. 5Social responsibility. …………………………………………………………………………………….. 6References ………………………………………………………………………………………………………. 7INTRODUCTION TO BUSINESS3IntroductionTarget cement is a cement company that produces bulk cement for corporate clients,government projects, and construction companies. The company is looking to expand itsrange of products by introducing a new variant of cement to best suit its specialized clients.ProductThe new product provided by our company is a new form of fast-dry cement thatworks very well in the cold conditions that occur during the night. This product is unique toprojects that have been limited to night hours by government or local regulations. Theproduct is an addition to the present range of cement mixes available for our clients. It isidentified by the code VF- 38 in the fast dry cement line branded as Trapeze.Organization profileTarget Cement Company is based in Dammam. The mission is to provide innovativeand reliable construction materials that enable our customers realize quality constructions allwhile maintaining sustainable production. The vision is to be the leading, innovative, andpreferred partner for private and public building projects.The company aims to capture a market share in both large private constructionprojects as well as government initiatives. To achieve this, a set of core values form thebackbone of our operations. These are; efficiency, reliability, and commitment. These valuesguide all operations from research to customer service.Organization ownership and structureThe company is owned by three organizations, the first is a for-profit consortium ofprivate investors who own 51% of the company, the other 49 % is owned by private investorswho form two separate companies. One of the companies is formed by shareholders fromsome major suppliers.The company is headed by a board of directors comprising of six non-executivedirectors and the CEO who is the executive head of…

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