SOLUTION: BUS 330 University of Arizona Marketing Plan Under Armour & SWOT Analysis Paper

Attached. Please let me know if you have any questions or need revisions.Surname 1Student’s NameInstructor’s NameCourseDate of SubmissionSports Products Outline1. Introduction: Nike has a broad portfolio of products and services that they offer. Theproducts include running, football, cricket, tennis, volleyball, and wrestling products.While also marketing men, women, and kids’ sportswear and footwear.Thesis statement: This research paper aims to shed light on Nike’s business throughSWOT analysis and offer insight into the business possibilities of making informed futurebusiness decisions.2. SWOT Analysis•Strengths•Weakness•Opportunities•Threat3. Proposal: Marketing Plan for Designer Sportswear: The increased consciousness ofbecoming fit, participating in sports, and leading healthier lifestyles has increased thesports market industry4. Justification: Design products follow set processes aiming to solve identified problemsin a sequence that can be explained and investigated.5. Competitive Advantage: The principal marketing strategy is to focus on the customer’soverall experience. Some of our clients are looking for a friendly meeting place to chatabout climbs and viewpoints. Others prefer to go to semi-sterile retail (Cox, 2020).6. Conclusion: The sports industry is growing to attract more than just athletes. Theforecast shows that the sports market is growingRunning Head: SPORTS PRODUCTS1Sports ProductsStudent’s nameCourse nameInstitution nameAssignment DateSPORTS PRODUCTS2AbstractThe sportswear industry has grown gradually over the years to become part of the leadingmarkets globally. The industry has seen growth in the number of investors in the industry’sstrong and growing brands. This growth has seen researchers trying to conduct studies tounderstand the secret behind sportswear growth. One of the reasons attributed to the growth isgrowing awareness to leading to healthier lifestyles and increased popularity of sports activitiessuch as Tennis, Olympics, Football World cup, and Formula One races. These opportunities haveseen the growth of the industry every year. This growth has also resulted in innovative productsand technological integration such as nano-technology and insulators used together with newdesigns and materials. Nike is among the sportswear brands that have seen growth in theindustry. This research paper aims to shed light on Nike’s business through SWOT analysis andoffer insight into the business possibilities for making informed future business decisions.SPORTS PRODUCTS3Sports ProductsNike IncNike Inc. is a global brand that manufactures sportswear with its headquarters inBeaverton, Oregon, USA. This is also its main market. The company can attribute its success tovarious factors, enabling Nike Inc. to focus on opportunities and strengths (Kaushikkar et al.,2020). Nike Inc. “Just Do It” is a renowned catchphrase; with an eye-catching swoosh logo. Nikehas many endorsements from sports and entertainment celebrities, making the company ahousehold name globally. The company delves into designing, producing, promoting, and sellingsports shoes, apparel, accessories, and equipment. Nike has a broad portfolio of products andservices that they offer. The products include running, football, cricket, tennis, volleyball, andwrestling products. While also marketing men, women, and kids sportswear and footwear.CompetitorsNike’s growth in the sports industry has seen it’s being a leader facing competition fromvarious companies. The main competitor is Adidas. Adidas is another leading manufacturer anddesigner, and promoter of clothing, accessories, and shoes. Adidas increased its share when itacquired Reebok, cementing its position in the sportswear market. Various reasons have madeAdidas a major competitor, including a wide range of merchandise and pricing. In comparison,both companies have unique merchandise portfolios, marketing strategies, and market share.The fierce competition within the sportswear industry makes each company raise the standardsand optimize its products and services.SPORTS PRODUCTS4SWOT AnalysisNike’s continued growth and success can be attributed to various factors. …

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