Attached. Please let me know if you have any questions or need revisions.Running head: BUSINESS COMMUNICATIONBusiness CommunicationStudent’s NameInstitutional Affiliation1BUSINESS COMMUNICATION2Business Communication1. Why are formal and informal proposals written? (Objs. 1, 2)Formal proposals are written by the central authority and are used to avail grants for largeprojects. Therefore, a formal proposal provides a more detailed analysis. An informal letter, onthe other hand, is used to provide suggestions or outline a schedule. Moreover, they both servethe purpose of addressing a problem in an organization or provide guidelines on tasks andresponsibilities assigned in an organization. Through a proposal, the writer can convince thereader to view the organization or project in a similar way. Hence formal and informal proposalsare written to persuade the audience.2. Why do government agencies make requests for proposals (RFPs)Government agencies use proposals to gather bids for a project. The RFP is used to outlinethe bidding process and provide guidelines on the format of the bid. The government releases therequest, and all qualified contractors are allowed to bid. RFP also ensures that funds are grantedfairly through the use of consistent and standard criteria.3. Why might you use a “hook” in a proposal, and what is an example? (Obj. 1)A hook is used to make the introduction more persuasive. The purpose of a proposal is topersuade the audience towards changing their viewpoint towards something. The hook ensuresthat the writer creates a foundation for persuasion by drawing attention to a particular point.4. What should be highlighted in the staffing section of a proposal? (Obj. 1)Highlighting plays a significant role in a proposal. In the staffing section, the expertise andcredentials of the project leaders should be highlighted.5. In what two ways do formal and informal proposals differ? (Obj. 2)Format and sizeBUSINESS COMMUNICATION36. Name eight components of typical business plans. (Obj. 3)Appendix, financial analysis, operations and management, market analysis, product orservice description, table of content and company description, executive summary, missionstatement, letter of transmittal.7. What should a business plan mission statement include, and how long should itbe?(Obj. 3)A business plan’s mission statement should explain the business purpose and some of themain drivers of business success. The business plan mission statement should be one to two shortparagraphs.8. Why are formal reports written in business? Give an original example of a businessrelated formal report.Formal reports are written to provide information to stakeholders on investigation or analysisconducted in a business. Stakeholders can use the information in making strategic decisions. An…
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