SOLUTION: Business Troubled Promotion Loud Lay off Case Study

Attached. Please let me know if you have any questions or need revisions.TROUBLED PROMOTION1PAPER OUTLINETroubled Promotion Case Study•The stakeholders are Eva, Management, and the Executive Director.•The executive director wants to promote Eva to be the Associate Director in thebusiness.•I will decide to promote her. Yes, she lied on her resume, but weighing betweenmerits and demerits towards the company, she is a good employee worth thepromotion.Loud Lay-off Case Study•The main stakeholders in this case study are employees – Susan and Ray.•The real problem between the two employees is that they are paid lowly.•The management decided to increase Susan’s salary, but ray’s salary remainedconstant. The decision was not fair among the two employee•The management could call them a meeting and discuss their pay.Attached. Please let me know if you have any questions or need revisions.Running Head: TROUBLED PROMOTIONTroubled Promotion & Loud Lay-off Case StudiesStudent’s NameInstitutional AffiliationCourseDateTROUBLED PROMOTION2Troubled Promotion Case StudyIn this case of troubled promotion, the stakeholders are Eva, Management, andthe Executive Director. The executive director wants to promote Eva to be the AssociateDirector in the business. This decision is critical, and it has a huge effect on the businessoperations. Since Eva has excellent work (as the reviews show), it is confusing that shelied on previous jobs that she has indicated on her resume. As the Executive Director,I can say that she got the current job because her resume showed that she was capableof it. Bearing in mind that it was a false flag, she lied to the company and the operati…

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Next to these stages, there are four types of loyalty. The first type is no loyalty: this can be seen as the typical action supporter that is giving money to fundraiser friends/family. There is no connection between the action supporter and War Child, non-loyal customers add a small amount to the financial account of the organization. The second type is inertia loyalty: this type can be a potential Friend, the person is giving a donation because they always have done it. This person is not loyal to one charity because there is no deeper connection and is easy with switching from charity to charity. This person is reachable to get a deeper connection with to become a potential Friend. It is needed to give the potential Friend attention and please the person. The third type is latent loyalty: this type is based on situational influences such as time, social life, physical factors, reasons why to support charity and the mood of the person. Latent loyalty means that there are repeated purchases. The last type is premium loyalty: this is the greatest type an organization can get. This type indicates the loyal Friend who is proud to discover more and tell about War Child to everyone. (Griffin, 2010) Using the stages and types of loyalty, War Child will get a better understanding about their potential Friends. Increased loyalty can give benefits to more respects of the company. Increased loyalty will be cost saving because there will be reduced marketing costs, more positive word-of-mouth, satisfied loyal customers whereby the failure costs decrease. (Griffin, 2010) 1.2.4 Customer relationship management Kotler (2014, p. 9) stated in the book ‘’Principles of marketing’’ that customer relationship management (CRM) can be mentioned as delivering superior customer value and satisfaction by building and maintaining profitable customer relationships. (Kotler, 2014) Using a suitable approach for the action supporters will lead to charitable giving. To build and maintain profitable customer relationships, customer relationship management need to be implemented. It is very important to deliver customer value and make the action supporters satisfied. By doing this,>

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