SOLUTION: Capella Univ The Role and Importance of Technology in Business Executive Summary

Please find the attached. I have uploaded the assignment earlier than the initial deadline. This is to give you time to ask for any revisions. kindly go through the assignment as soon as possible. Let me know if you need any clarificationRunning head: TECHNOLOGY AND MANAGEMENT STRATEGIESTechnology and Management StrategiesStudent’s Name:Institutional Affiliation:1TECHNOLOGY AND MANAGEMENT STRATEGIES2Technology and Management StrategiesTechnology plays a critical role in most organizations, if not all, due to its diverse andwidespread capabilities. Corporates and small businesses implement technology to improveorganizational practices and employee motivation and create a competitive advantage. Therefore,technology performs various functions and influences in organizations, which include: improvedcommunication, enhanced business and market growth, streamlined decision making, improvedcompetitiveness improved customer satisfaction.There is a need for intervention in enhancing business practices and enhancement andimproved competitiveness through productivity. The use of technology aids in the solution of thegiven problem as it presents the benefit of improved communication within the organization’sstructure. Technology provides more social connection tools to the business organization,making it easier for the firm to relay essential information and data to various key playersmaking the whole business process updated and productive (Kolaski, 2018). Organizationsenhance their competitiveness and improve productivity through increased measures oftechnology to foster communication and market value.Technology presents the business organization with the advantage of improving itsmarket competitiveness and enhanced customer satisfaction. The use of technology in businessaids the management in identifying and addr…

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Next to these stages, there are four types of loyalty. The first type is no loyalty: this can be seen as the typical action supporter that is giving money to fundraiser friends/family. There is no connection between the action supporter and War Child, non-loyal customers add a small amount to the financial account of the organization. The second type is inertia loyalty: this type can be a potential Friend, the person is giving a donation because they always have done it. This person is not loyal to one charity because there is no deeper connection and is easy with switching from charity to charity. This person is reachable to get a deeper connection with to become a potential Friend. It is needed to give the potential Friend attention and please the person. The third type is latent loyalty: this type is based on situational influences such as time, social life, physical factors, reasons why to support charity and the mood of the person. Latent loyalty means that there are repeated purchases. The last type is premium loyalty: this is the greatest type an organization can get. This type indicates the loyal Friend who is proud to discover more and tell about War Child to everyone. (Griffin, 2010) Using the stages and types of loyalty, War Child will get a better understanding about their potential Friends. Increased loyalty can give benefits to more respects of the company. Increased loyalty will be cost saving because there will be reduced marketing costs, more positive word-of-mouth, satisfied loyal customers whereby the failure costs decrease. (Griffin, 2010) 1.2.4 Customer relationship management Kotler (2014, p. 9) stated in the book ‘’Principles of marketing’’ that customer relationship management (CRM) can be mentioned as delivering superior customer value and satisfaction by building and maintaining profitable customer relationships. (Kotler, 2014) Using a suitable approach for the action supporters will lead to charitable giving. To build and maintain profitable customer relationships, customer relationship management need to be implemented. It is very important to deliver customer value and make the action supporters satisfied. By doing this,>

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