SOLUTION: ENC 1102 University of Central Florida Species Extinction & Habitat Loss Discussion

Navigating Genres
by Kerry Dirk
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Writing spaces : readings on writing. Volume 1 / edited by Charles Lowe
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Includes bibliographical references and index.
ISBN 978-1-60235-184-4 (pbk. : alk. paper) — ISBN 978-1-60235-185-1
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1. College readers. 2. English language–Rhetoric. I. Lowe, Charles,
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PE1417.W735 2010
808’.0427–dc22
2010019487
Navigating Genres
Kerry Dirk
There’s a joke that’s been floating around some time now that you’ve
likely already heard.* It goes something like the following:
Q: What do you get when you rewind a country song?
A: You get your wife back, your job back, your dog back . . .
Maybe this joke makes you laugh. Or groan. Or tilt your head
to the side in confusion. Because it just so happens that in order to
get this joke, you must know a little something about country music
in general and in particular country music lyrics. You must, in other
words, be familiar with the country music genre.
Let’s look into country music lyrics a bit more. Bear with me on
this is if you’re not a fan. Assuming I want to write lyrics to a country song, how would I figure out what lyrics are acceptable in terms
of country songs? Listening to any country station for a short period
of time might leave one with the following conclusions about country
songs:


Country songs tend to tell stories. They often have characters
who are developed throughout the song.
Country songs often have choruses that are broad enough to
apply to a variety of verses.
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249
250
Kerry Dirk



Country songs are often depressing; people lose jobs, lovers,
and friends.
Country songs express pride for the country style and way of
life.
Country songs are often political, responding to wars and economic crises, for example.
Given these characteristics, I would feel prepared to write some new
country lyrics. But what would happen if I wanted to write a country
song that didn’t do any of the above things? Would it still be a country
song?
You are probably already familiar with many genres, although you
may not know them as such; perhaps your knowledge of genres is limited to types of books, whether mystery, horror, action, etc. Now I’m
going to ask you to stick with me while I show you how knowledge of
genres goes far beyond a simple discussion of types. My purposes are
to expand your definition of genre (or to introduce you to a definition
for the first time) and to help you start thinking about how genres
might apply to your own writing endeavors. But above all, I hope to
give you an awareness of how genres function by taking what is often
quite theoretical in the field of rhetoric and composition and making it
a bit more tangible. So why was I talking about country songs? I think
that using such references can help you to see, in a quite concrete way,
how genres function.
When I started writing this essay, I had some ideas of what I wanted
to say. But first, I had to determine what this essay might look like. I’ve
written a lot—letters, nonfiction pieces, scholarly articles, rants—but
this was my first time writing an essay to you, a composition student.
What features, I asked myself, should go into this essay? How personal
could I get? What rhetorical moves might I use, effectively or ineffectively? I hoped that a similar type of essay already existed so that I
would have something to guide my own writing. I knew I was looking
for other essays written directly to students, and after finding many
examples, I looked for common features. In particular, I noted the
warm, personal style that was prevalent through every essay; the tone
was primarily conversational. And more importantly, I noticed that
the writer did not talk as an authoritative figure but as a coach. Some
writers admitted that they did not know everything (we don’t), and
others even went so far as to admit ignorance. I found myself doing
Navigating Genres
251
what Mary Jo Reiff, a professor who studies rhetoric and composition,
did when she was asked to write about her experience of writing an
essay about teaching for those new to the field of composition. She
writes, “I immediately called on my genre knowledge—my past experience with reading and writing similar texts in similar situations—to
orient me to the expectations of this genre” (157).
I further acknowledged that it is quite rare that teachers of writing
get to write so directly to students in such an informal manner. Although textbooks are directed at students, they are often more formal
affairs meant to serve a different purpose than this essay. And because
the genre of this essay is still developing, there are no formal expectations for what this paper might look like. In my excitement, I realized
that perhaps I had been granted more freedom in writing this essay
than is typical of an already established, although never static, genre.
As a result, I decided to make this essay a mix of personal anecdotes,
examples, and voices from teachers of writing. Such an essay seems to
be the most fitting response to this situation, as I hope to come across
as someone both informative and friendly. Why am I telling you this?
Because it seems only appropriate that given the fact that I am talking
about genre awareness, I should make you aware of my own struggles
with writing in a new genre.
I will admit that the word genre used to have a bad reputation
and may still make some people cringe. Genre used to refer primarily
to form, which meant that writing in a particular genre was seen as
simply a matter of filling in the blanks. Anne Freadman, a specialist
in genre theory, points out that “it is this kind of genre theory with
its failures that has caused the discredit of the very notion of genre,
bringing about in turn its disuse and the disrepair many of us found
it in” (46). But genre theory has come a long way since then. Perhaps
the shift started when the rhetorician Lloyd Bitzer wrote the following:
Due to either the nature of things or convention, or
both, some situations recur. The courtroom is the
locus for several kinds of situations generating the
speech of accusation, the speech of defense, the charge
to the jury. From day to day, year to year, comparable
situations occur, prompting comparable responses;
hence rhetorical forms are born and a special vocabulary, grammar, and style are established. (13)
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Kerry Dirk
In other words, Bitzer is saying that when something new happens that requires a response, someone must create that first response.
Then when that situation happens again, another person uses the first
response as a basis for the second, and eventually everyone who encounters this situation is basing his/her response on the previous ones,
resulting in the creation of a new genre. Think about George Washington giving the first State of the Union Address. Because this genre
was completely new, he had complete freedom to pick its form and
content. All presidents following him now have these former addresses
to help guide their response because the situation is now a reoccurring
one. Amy Devitt, a professor who specializes in the study of genre
theory, points out that “genres develop, then, because they respond
appropriately to situations that writers encounter repeatedly” (“Generalizing” 576) and because “if each writing problem were to require
a completely new assessment of how to respond, writing would be
slowed considerably. But once we recognize a recurring situation, a situation that we or others have responded to in the past, our response to
that situation can be guided by past responses” (“Generalizing” 576).
As such, we can see how a genre like the State of the Union Address
helps for more effective communication between the president and
citizens because the president already has a genre with which to work;
he/she doesn’t have to create a new one, and citizens know what to expect from such an address.
The definition of genre has changed even more since Bitzer’s article was written; genres are now viewed as even more than repeating
rhetorical situations. Carolyn Miller, a leading professor in the field of
technical communication, argues that “a rhetorically sound definition
of genre must be centered . . . on the action it is used to accomplish”
(151). How might this look? These actions don’t have to be complex;
many genres are a part of our daily lives. Think about genres as tools
to help people to get things done. Devitt writes that:
genres have the power to help or hurt human interaction, to ease communication or to deceive, to enable
someone to speak or to discourage someone from saying something different. People learn how to do small
talk to ease the social discomfort of large group gatherings and meeting new people, but advertisers learn
Navigating Genres
253
how to disguise sales letters as winning sweepstakes entries. (Writing 1)
In other words, knowing what a genre is used for can help people to
accomplish goals, whether that goal be getting a job by knowing how
to write a stellar resume, winning a person’s heart by writing a romantic love letter, or getting into college by writing an effective personal
statement.
By this point you might realize that you have been participating
in many different genres—whether you are telling a joke, writing an
email, or uploading a witty status on Facebook. Because you know
how these genres function as social actions, you can quite accurately
predict how they function rhetorically; your joke should generate a
laugh, your email should elicit a response, and your updated Facebook status should generate comments from your online friends. But
you have done more than simply filled in the blanks. Possibly without
even thinking about it, you were recognizing the rhetorical situation
of your action and choosing to act in a manner that would result in
the outcome you desired. I imagine that you would probably not share
a risqué joke with your mom, send a “Hey Buddy” email to your professor, or update your Facebook status as “X has a huge wart on his
foot.” We can see that more than form matters here, as knowing what
is appropriate in these situations obviously requires more rhetorical
knowledge than does filling out a credit card form. Devitt argues that
“people do not label a particular story as a joke solely because of formal
features but rather because of their perception of the rhetorical action
that is occurring” (Writing 11). True, genres often have formulaic features, but these features can change even as the nature of the genre
remains (Devitt, Writing, 48). What is important to consider here is
that if mastering a form were simply a matter of plugging in content,
we would all be capable of successfully writing anything when we are
given a formula. By now you likely know that writing is not that easy.
Fortunately, even if you have been taught to write in a formulaic
way, you probably don’t treat texts in such a manner. When approaching a genre for a the first time, you likely view it as more than a simple
form: “Picking up a text, readers not only classify it and expect a certain form, but also make assumptions about the text’s purposes, its
subject matter, its writer, and its expected reader” (Devitt, Writing 12).
We treat texts that we encounter as rhetorical objects; we choose be-
254
Kerry Dirk
tween horror movies and chick flicks not only because we are familiar
with their forms but because we know what response they will elicit
from us (nail-biting fear and dreamy sighs, respectively). Why am I
picking popular genres to discuss? I think I agree with Miller when
she argues the following:
To consider as potential genres such homely discourse
as the letter of recommendation, the user manual, the
progress report, the ransom note, the lecture, and the
white paper, as well as the eulogy, the apologia, the
inaugural, the public proceeding, and the sermon, is
not to trivialize the study of genres; it is to take seriously the rhetoric in which we are immersed and the
situations in which we find ourselves. (155)
In other words, Miller is saying that all genres matter because they
shape our everyday lives. And by studying the genres that we find familiar, we can start to see how specific choices that writers make result
in specific actions on the part of readers; it only follows that our own
writing must too be purposefully written.
I like examples, so here is one more. Many of you may be familiar
with The Onion, a fictitious newspaper that uses real world examples
to create humorous situations. Perhaps the most notable genre of The
Onion is its headlines. The purpose of these headlines is simple: to
make the reader respond by laughing. While many of the articles are
also entertaining, the majority of the humor is produced through the
headlines. In fact, the headlines are so important to the success of the
newspaper that they are tested on volunteers to see the readers’ immediate responses. There are no formal features of these headlines besides
the fact that they are all quite brief; they share no specific style. But
they are a rhetorical action meant to bring about a specific response,
which is why I see them as being their own genre. A few examples for
those of you unfamiliar with this newspaper would help to explain
what I’m saying. Here are a few of my personal favorites (politically
charged or other possibly offensive headlines purposefully avoided):



“Archaeological Dig Uncovers Ancient Race of Skeleton
People”
“Don’t Run Away, I’m Not the Flesh-Eating Kind of Zombie”
“Time Traveler: Everyone In The Future Eats Dippin’ Dots”
Navigating Genres








255
“‘I Am Under 18’ Button Clicked For First Time In History
Of Internet”
“Commas, Turning Up, Everywhere”
“Myspace Outage Leaves Millions Friendless.”
“Amazon.com Recommendations Understand Area Woman
Better Than Husband”
“Study: Dolphins Not So Intelligent On Land”
“Beaver Overthinking Dam”
“Study: Alligators Dangerous No Matter How Drunk You
Are”
“Child In Corner To Exact Revenge As Soon As He Gets Out”
(The Onion)
I would surmise with near certainty that at least one of these headlines made you laugh. Why? I think the success lies in the fact that the
writers of these headlines are rhetorically aware of whom these headlines are directed toward—college students like you, and more specifically, educated college students who know enough about politics,
culture, and U.S. and world events to “get” these headlines.
And now for some bad news: figuring out a genre is tricky already,
but this process is further complicated by the fact that two texts that
might fit into the same genre might also look extremely different. But
let’s think about why this might be the case. Devitt points out, “different grocery stores make for different grocery lists. Different law courts
make for different legal briefs. And different college classes make for
different research papers. Location may not be the first, second, and
third most important qualities of writing, as it is for real estate, but
location is surely among the situational elements that lead to expected genres and to adaptations of those genres in particular situations”
(“Transferability” 218). Think about a time when you were asked to
write a research paper. You probably had an idea of what that paper
should look like, but you also needed to consider the location of the
assignment. In other words, you needed to consider how your particular teacher’s expectations would help to shape your assignment. This
makes knowing a genre about much more than simply knowing its
form. You also need to consider the context in which it is being used.
As such, it’s important to be aware that the research paper you might
be required to write in freshman composition might be completely
different than the research paper you might be asked to write for an
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Kerry Dirk
introductory psychology class. Your goal is to recognize these shifts in
location and to be aware of how such shifts might affect your writing.
Let’s consider a genre with which you are surely familiar: the thesis statement. Stop for a moment and consider what this term means
to you. Ask your classmates. It’s likely that you each have your own
definition of what a thesis statement should and should not look like.
You may have heard never to start a thesis statement with a phrase like
“In this essay.” Or you might have been taught that a thesis statement
should have three parts, each of which will be discussed in one paragraph of the essay. I learned that many good thesis statements follow
the formula “X because Y,” where “X” refers to a specific stance, and
“Y” refers to a specific reason for taking that stance. For example, I
could argue “School uniforms should be required because they will
help students to focus more on academics and less on fashion.” Now,
whether or not this is a good thesis statement is irrelevant, but you
can see how following the “X because Y” formula would produce a
nicely structured statement. Take this a step further and research “thesis statements” on the Internet, and you’ll find that there are endless
suggestions. And despite their vast differences, they all fit under the
genre of thesis statement. How is this possible? Because it comes back
to the particular situation in which that thesis statement is being used.
Again, location is everything.
I think it’s time to try our hand at approaching a genre with which
I hope all of you are only vaguely familiar and completely unpracticed:
the ransom note.
A Scenario
I’ve decided to kidnap Bob’s daughter Susie for ransom. I’m behind on the mortgage payments, my yacht payments are also overdue,
and I desperately need money. It is well known that Bob is one of
the wealthiest people in Cash City, so I’ve targeted him as my future
source of money. I’ve never met Bob, although one time his Mercedes
cut me off in traffic, causing me to hit the brakes and spill my drink;
the stain still glares at me from the floor of the car. The kidnapping
part has been completed; now I need to leave Bob a ransom note. Let’s
look at a few drafts I’ve completed to decide which one would be most
appropriate.
Navigating Genres
257
Ransom L …
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