Kindly checkKraft Heinz’s Company CaseStudent’s Name:Institutional Affiliation:Course NameProfessor’s Name:Date:Of the factors that influence consumer behavior, which category or categories (cultural,social, personal, or psychological) best explain Kraft Heinz’s current situation?Consumerbehaviordependson the previouspurchasing power ofhumans. Consumers arecaught between every day’s buying decisions. Consumer behavior depends on social, personal,cultural, and psychological behaviors. In the case of Kraft Heinz, the social category is the onethat influences consumer behavior. The new leaders in the company are not using the paststrategies that worked for the company. The new management rather came up with newstrategies for the company. The reputation of Kraft Heinz depends on the social acceptability ofthe company.Choose the specific consumer behavior factor (for example, culture, family, occupation,attitudes) that most accounts for Kraft Hein…
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