SOLUTION: MBA 5910 Capella University Capstone Annotated Outline

Strategy Recommendation
Joanna Lane
July 21, 2014
Consulting Business Makes Better use of Internet
I.
Introduction
a. Opportunities for Consulting Businesses in Using the Internet
b. Growing Literature with Evidence of Business Effectiveness
II.
The Business: RS Consulting
a. Background and Current State
b. Nature of the Consulting Industry
Bhattachariyya, T. (2013). Riches for those who hustle: The consulting
opportunities that come from leveraging the Internet. MIT Sloan
Management Review, 33(4), 273-287.
c. Business Goals of RS Consulting
d. Current Use of the Internet by RS Consulting
III.
The Internet and the Future of RS Consulting
a. Range of Consulting Companies’ Use of the Internet
Snarski, R. (2007). Literature on the use of the Internet in business: Still a
changing picture. Harvard Business Review, 48(2), 38-51.
Ries, A., Trout, J. (1998). Consulting by another name. Hollywood Hill: Cengage.
b. SWOT Analysis for RS Consulting re: the Internet
c. Implications of the Web for RS Consulting
IV.
Ethical Questions Regarding Internet Use for RS Consulting
a. Ethical concerns about use of the Web for business
Williams, W. (1973). The meaning of the little red wheelbarrow. Poetry and
Prose Annual, 17(3), 454-460.
b. Implications for RS Consulting
V.
Recommendations
a. Opportunity: Building Name Recognition
b. Opportunity: Building Professional Credibility
c. Opportunity: Prospect Generation
VI.
Conclusion
a. Service business limitations re: the Internet
i. Implementation processes
ii. Sales & Marketing processes
b. RS Consulting opportunities re: the Internet
i. Name Recognition
ii. Professional Credibility
VII.
References
Bhattachariyya, T. (2013). Riches for those who hustle: The consulting opportunities that come
from leveraging the Internet. MIT Sloan Management Review, 33(4), 273-287.
Ries, A., Trout, J. (1998). Consulting by another name. Hollywood Hill: Cengage.
Snarski, R. (2007). Literature on the use of the Internet in business: Still a changing picture.
Harvard Business Review, 48(2), 38-51.
Williams, W. (1973). The meaning of the little red wheelbarrow. Poetry and Prose Annual,
17(3), 454-460.
1
April Butler-Sullivan
June 5, 2020
Blu-Ray Association
I.
Introduction
a. Learning more about the factors affecting the entertainment industry
b. Analyzing the factors that affect the performance of the involved organization
is likely to assist in improving the operations.
II.
The Business: Blu-Ray Association
a. The company has faced some problems as a result of the increased usage of
modern storage approaches.
b. The company has succeeded in the provision of storage devices that are useful
in most parts across the globe (Jayachandran & Subramanian, 2016).
c. The main problem is as a result of the failure to address some of the main
concerns in the company. Failing to gain an insight into the changes in the
company makes it hard to ensure that the problems are well managed.
d. The main goal of Blu-Ray is to be the most appropriate organization that
offers digital storage devices.
e. The use of appropriate communication approaches that may promote the
relationship between the organization is likely to lead towards more
performance and connection that the organization depends on to elevate its
performance (Bell, Bryman & Harley, 2018).
III.
The internet and use of appropriate means that may lead to the realization of goals in this
organization.
2
ANNOTATED OUTLINE
a. There are multiple organizations in the industry that have over the recent past
relied on the use of technology to meet the main goals.
b. Relying on appropriate assessment of the existing goals is likely to lead
towards more functionality in the company (Appelbaum et al., 2017)
c. The implementation of a positive relationship between the organization with
the community will lead to a positive rate of success.
IV.
The firm will need to ensure that there is a real consideration on the ethical contribution
and the approaches to improve it.
a. Based on the nature of the business and the objectives of the company,
considering the measures that will improve the performance will assist the
company.
b. Consulting the stakeholders in the industry will assist in effective decision
making.
V.
Recommendation
a. For this company to succeed, there will require the application of tools that
will make the organization more relevant regardless of the challenges in the
market.
b. Developing a stable relationship will assist the company in penetrating more
in the market and attaining all objectives.
c. Creating more opportunities for this business will lead to more evaluation of
the market will play an essential role in ensuring that there is a more positive
improvement in the industry.
VI.
Conclusion
3
ANNOTATED OUTLINE
a. In conclusion, the involvement of proper tools as well as providing more
effective means is likely to lead towards more performance of the company.
b. Having a proper understanding of the main problems in the industry will lead
to the reduction of some operational issues affecting the company.
VII.
References
Appelbaum, S. H., Cameron, A., Ensink, F., Hazarika, J., Attir, R., Ezzedine, R., & Shekhar, V.
(2017). Factors that impact the success of an organizational change: A case study
analysis. Industrial and Commercial Training.
Bell, E., Bryman, A., & Harley, B. (2018). Business research methods. Oxford university press.
Jayachandran, C., & Subramanian, R. (2016). Dimensions of Technology Standards Battles:
Sony and Blu-Ray. Rethinking Innovation: Global Perspectives, 261.
Von Hippel, E., & Von Krogh, G. (2016). Crossroads—Identifying viable “need–solution pairs”:
Problem-solving without problem formulation. Organization Science, 27(1), 207-221.
6/9/2020
Capella University Scoring Guide Tool
MBA-FPX5910
u03a1 – Annotated Outline
Learner: April , Butler-Sullivan
OVERALL COMMENTS
Hi April…the submitted assessment has been reviewed and competency noted for each scoring guide criterion.
Please see comments below and let me know if you have questions or need further information. Unfortunately there
are updates needed to this before it’s ready to use as a blueprint for your project. When you resubmit, please
HIGHLIGHT added or changed content. Thank you! Dr. B.
RUBRICS
https://scoringguide.capella.edu/grading-web/gradingdetails
1/7
6/9/2020
Capella University Scoring Guide Tool
CRITERIA 1
(20%)
Identify the main sections to be developed in the paper and tie them to the project
objectives.
COMPETENCY
Apply foundational knowledge and an understanding of business systems, processes, and technology within
and across core disciplines.
NON_PERFORMANCE: Does not identify key sections to be developed in the paper.
BASIC:
Identifies some key sections to be developed in the paper and somewhat ties them to the project
objectives.
PROFICIENT:
Identifies the main sections to be developed in the paper and ties them to the project objectives.
DISTINGUISHED:
Identifies the main sections to be developed in the paper and ties them to the project objectives, taking care
to clarify the importance of each section.
Comments:
There are sections missing. You’ll need an analysis section that will be detailed and include MBA analyses of
SWOT, PESTLE, VRIO, competitive, customer or other as appropriate.
https://scoringguide.capella.edu/grading-web/gradingdetails
2/7
6/9/2020
Capella University Scoring Guide Tool
CRITERIA 2
(16%)
Identify where each supporting reference will be integrated.
COMPETENCY
Integrate information across disciplines and from differing perspectives.
NON_PERFORMANCE: Does not identify where each supporting reference will be integrated.
BASIC:
Identifies where each supporting reference will be integrated; however, the quotes or paraphrases lack
relevancy or credibility is suspect.
PROFICIENT: Identifies where each supporting reference will be integrated.
DISTINGUISHED:
Identifies where each supporting reference will be integrated; incorporates relevant quotes or paraphrases
from credible sources.
Comments:
Be sure to include paraphrases or quotes. Use the full citation.
https://scoringguide.capella.edu/grading-web/gradingdetails
3/7
6/9/2020
Capella University Scoring Guide Tool
CRITERIA 3
(16%)
Identify main points that address ethical aspects associated with the chosen business.
COMPETENCY
Integrate principles of ethics and integrity into business decisions.
NON_PERFORMANCE:
Does not identify main points that address ethical aspects associated with the chosen business.
BASIC:
Identifies main points that address ethical aspects associated with the chosen business; however, the ethical
aspects are not clear.
PROFICIENT: Identifies main points that address ethical aspects associated with the chosen business.
DISTINGUISHED:
Identifies main points that address ethical aspects associated with the chosen business; includes specific
details for conveying the ethical context, situation, or consideration.
Comments:
This appears to be missing.
https://scoringguide.capella.edu/grading-web/gradingdetails
4/7
6/9/2020
Capella University Scoring Guide Tool
CRITERIA 4
(16%)
Identify main points that address leadership and collaboration aspects associated with the
chosen business.
COMPETENCY
Lead and collaborate in virtual, global, and culturally diverse environments.
NON_PERFORMANCE:
Does not identify main points that address leadership and collaboration aspects associated with the
chosen business.
BASIC:
Identifies main points that address leadership and collaboration aspects associated with the chosen
business; however, the description is incomplete or somewhat aligns and sources are from questionable
sources.
PROFICIENT:
Identifies main points that address leadership and collaboration aspects associated with the chosen
business.
DISTINGUISHED:
Identifies main points that address leadership and collaboration aspects associated with the chosen
business; includes specific details that address leadership and collaboration considerations.
Comments:
This appears to be missing.
https://scoringguide.capella.edu/grading-web/gradingdetails
5/7
6/9/2020
Capella University Scoring Guide Tool
CRITERIA 5
(16%)
Identify main points of recommendations.
COMPETENCY
Think critically and analytically to provide evidence-based solutions to business challenges and opportunities.
NON_PERFORMANCE: Does not identify main points of recommendations.
BASIC: Identifies some points of recommendations but lacks clarity.
PROFICIENT: Identifies main points of recommendations.
DISTINGUISHED:
Identifies main points of recommendations; includes specific details to connect analysis with
recommendations.
Comments:
https://scoringguide.capella.edu/grading-web/gradingdetails
6/7
6/9/2020
Capella University Scoring Guide Tool
CRITERIA 6
(16%)
Cite sources and references in proper APA format.
COMPETENCY
Communicate clearly and effectively in a business environment.
NON_PERFORMANCE: Does not cite sources and references.
BASIC: Cites sources and references but not in proper APA format.
PROFICIENT: Cites sources and references in proper APA format.
DISTINGUISHED: Cites sources and references in proper APA format with no errors.
Comments:
These look fine.
https://scoringguide.capella.edu/grading-web/gradingdetails
7/7

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