SOLUTION: MGT 510 Saudi Electronic University Business Plan for Kodak Company Essay

Attached. Please let me know if you have any questions or need revisions.1Case Study QuestionsStudent’s NameInstitutional AffiliationCourse Name and NumberDue Date2Case Study QuestionsIntroductionGeorge Eastman established Kodak in 1888, and by then, it was known as EastmanKodak Company. In association with videography and photography, Kodak was the best-knownname in the 20th century. The company enables the availability of cameras almost in everyhousehold through the production of pieces of equipment that were affordable and portable. Thecompany enjoyed the success that was unmatched in the universe, and by around 1968, it hasgained over 80% of the market share in the photography industry. They used a strategy wherethey would sell their cameras at an affordable price but sell consumables like printing sheets forthe photos, films, and other necessary stuff that were needed at very high prices. The plan wasreferred to razor and blade business plan in that people would keep buying from them even afterselling them the cameras. Through the use of the models, the company gained huge profits, and itbecame a region of a money-making machine.Analysis1In around 1975, digital cameras were invented, and as the technology improved, the useof printing sheets and films slowly came to an end. Kodak ignored the idea of inventing andgenerating digital cameras. The Kodak company had an excellent opportunity to venture intodigital cameras. The man who invented the digital cameras, Sasson Steve, was an electricalengineer in the same company. Although Steve tried to tell the company of the idea, all they saidis it was an excellent idea, and he was not to reveal that to anyone else. One of the challenges oftechnological change for Kodak is a drop in profits (Casey et al., 2019). When Kodak assumedthe digital camera ideas, it made many profits and still had several customers who bought films3and printing sheets. Most organizations that implemented the digital camera ended up attractingseveral customers, including the ones Kodak had hence making the profit margin of kodakcompany fall. Ignoring the new technology and not embracing the market dynamics that werechanging led to the fall of Kodak.Another challenge is stiff competition from other organizations. It became so hard forkodak company to compete with other organizations. This is because, unlike Kodak, they hadembraced the digital cameras, and because of the better services the digital cameras have toclients, the clients moved away. For like ten years, Kodak kept arguing with fuji films, whichwas its most significant competitor. People loved to touch and feel the printed images becauseviewing the …

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