SOLUTION: MGT 672 SEU Decision Theory Disney in Asia Business Problem Solving Model Case Study

Attached. Please let me know if you have any questions or need revisions.Running head: DISNEY PARKS1Expansion of Disney Park to AsiaNameInstitutionDISNEY PARKS2IntroductionDisney park was performing well in the theme park in California’s. Nonetheless,challenges materialized after Disney decided to expand. For example, Disney encounterednumerous challenges in its expansion to Tokyo, France, and Asia, primarily because of culturaldisparity between the French, Japanese, Asian and American people. Even though there arefewer theme parks in Asia, a vast populace in Asia engrossed Disney’s ability to try the Asianmarket. Unfortunately, the region had several cultural challenges for Disney. In the end, thisinternational venture turned out successful once Disney set right all the cultural variables andaspects. Some of the challenges that Disney faced in the Asian expansion included the languagebarrier as Asians spoke several languages, promoting American culture in Asia, dealing withAsian rainy climate, meals, and cultural differences. Amongst all these challenges, the work willfocus on cultural difference as the greatest challenge that Disney faced in the Asian expansion.Identifying the problemThe language barrier was one of the primary problems Disney faced while expanding toAsia. This was because, in Asia, several languages are spoken there. Nonetheless, Disney tried tosolve this challenge using a trilingual model, which meant Disney could support a minimum ofthree languages (English, Mandarin, and Cantonese).Weather was another massive problem for Disney as most parts of Asia experiencenumerous rainy seasons. For this, Disney was forced to make several modifications to primarilydeal with this rainy weather and make sure they use the weather to their advantage byestablishing special gardens for taking pictures whenever one visits the park. Meals were anotherchallenge for Disney. For example, it added shark soup (fin soup) in their delicious. This thenattracted the environmentalist’s attention (Luthans & Doh, 2018). Again for the meals, DisneyDISNEY PARKS3had to adjust and ensure the meals meet the desire of the Asians. The cultural difference was alsoa significant problem for Disney while it expanded to Asia.Cultural challenges posed by …

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