SOLUTION: MGT 672 SEU Decision Theory Disney in Asia Business Problem Solving Model Case Study

Attached. Please let me know if you have any questions or need revisions.Running head: CRITICAL THINKING DECISION THEORYCritical Thinking Decision TheoryStudent’s NameInstitution Affiliation1CRITICAL THINKING DECISION THEORY2Critical Thinking Decision TheoryIntroductionFollowing the success in the 1980s with Tokyo Disneyland, Disney realized that the Asianregion had vast potential. In recent years, the theme industry has attained remarkable success inthe Asian region. Local and international organizations have attempted to venture into this market,Disney being one of them. The company ventured into Hong Kong in 2005 and Shanghai in 2016(Lopez, 2002). The organization has continued to explore the possibilities of expanding itsoperations in other parts of this region. This paper aims to examine the case of Disney in Asia.The paper identifies the main issues described in the case, which were problematic in Disney’sventure in the Asian region. Besides, the paper highlights some of the cultural challenges linkedto the expansion of Disney in Asia. The paper provides solutions to some of these challenges andanalyses the lessons that the company should have learned regarding cultural issues whenexpanding to Asia.Problematic IssuesAfter a successful venture in Tokyo, Disney viewed China as the next best market in Asia.The move to expand in China was motivated by the impressive population size and the speedyeconomic growth in China across the 1990s and 2000s (Fung & Lee, 2009). Thus, Disney viewedChina as a promising market for its products and services. However, one of the main problems inChina was the low customer enthusiasm in the late 1990s.Between 1993 and 1998, China has witnessed a massive growth in the number of themeparks. Most of these parks faced challenges and were swamped by excessive rivalry and the lackof proper market projections (Luo, Vu, Li & Law, 2020). Furthermore, these theme parks wereCRITICAL THINKING DECISION THEORY3challenged by high cost and constant interference by the local Chinese officials. Despite theexistence of these challenges, Disney would continue with its plans of opening two theme parks.Its attention was mainly on Hong Kong and Shanghai.The attempt to open a Hong Kong venture was immediately after the Asian financial crisis.Disney disregarded the poor economic conditions in the region and continued wi…

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