SOLUTION: MKG 380 CSU Increase Brand Awareness and Generate Leads Discussion

Attached. Please let me know if you have any questions or need revisions.BRAND AWARENESS THROUGH SOCIAL MEDIABrand Awareness through Social MediaNameInstitutional Affiliation1BRAND AWARENESS THROUGH SOCIAL MEDIA2Brand Awareness through Social MediaThe technological advancement in contemporary times continues to have a significant impact onthe manner of conducting advertisements. In this case, the use of technological tools that includesocial media provides an ideal platform for creating brand awareness and also increasing theleads. It is, therefore, safe to note that the emergence of social media in contemporary times haveprovided the marketers with a sufficient platform to advertise their products and reach apredominantly wider audience at a reasonable price that would have otherwise been close toimpossible while using the traditional forms of media advertisements. More still, the socialmedia platforms have made it quite possible to reach an international audience in a shorter timeas compared to past years (Tsimonis & Dimitriadis, 2014). For this reason, therefore, socialmedia platforms have proved to be effective tools of advertisement that can be employed toachieve brand awareness of any goods, products, and services that either an individual ororganization wishes to deploy in the market. Critically, it should be noted that the use of socialmedia platforms also involves driving traffic to the website in a bid to notify the potential clientsof the existence of a particular product or service. More still, the organization or in this case anindiv…

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