Attached. Please let me know if you have any questions or need revisions.Running Head: COMPUTER SCIENCE1Computer ScienceInstitutional AffiliationNameDate2COMPUTER SCIENCEComputer ScienceBig data is a collection of data in significant amounts and includes both structured andunstructured data. Organizations are increasingly integrating big data into their businessprocesses to help manage their operations. The use of big data is becoming common these daysas companies are using it to influence competitive advantage. Big data has become important formost organizations as it provides information that can be used to implement strategic measures tocompete, innovate and increase value. It helps the organization identify new opportunities andinfluence growth based on the information provided by analyzing this data.Big data originated from different sources, including customer databases, medicalrecords, mobile applications, social networks, and transaction systems. The organization collectsthis data in its original form and analyzes it, separating it into various categories. This analysishelps the organization make sense of the data and obtain information that can be used for thedecision-making process. It is essential to note that the importance of big data does not revolvearound the amount of data a Company has but how the Company makes use of the data. Big datais important and beneficial due to various reasons.First, big data tools such as Spark and Hadoop provide cost-saving benefits to theorganization. Organizations can make use of big data tools to store large amounts of data.Additionally, these tools provide organizations with insights that can be used to manage thebusiness processes. Secondly, big data helps the organization understand the market conditions(LaValle, 2011). Through information analysis, the organization can identify patterns andconditions that can inform on the market conditions. For example, organizations can use big datato analyze the customer’s purchasing behaviors, thereby understanding their target audienceCOMPUTER SCIENCE3better. In essence, big data provides the organization with information that can be used toimprove various aspects of the business. It informs and provides information that can be used inthe decision-making process of the organization.The future of big data is uncertain; however, I believe that big data will evolve at asignificant and rapid pace. Big data is already revolutionizing the way we do things today; bigdata is expected to become even more popular in the future. The buzzword ‘big data’ might bechanged to something else…
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