SOLUTION: Prince Mohammad Bin Fahd Influence of Online Market On Start up Businesses in KSA Report

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Outline
Summary of Sources
1. Bahaddad, Houghton & Drew (2013)
2. AlGhamdi, Drew &Algaith (2012)
3. Alsuwat (2013)
4. AlGhamdi (2012)
5. Bahaddad (2014)
References
Page 1 of 1
MBA 5105 – Research Methodology
Spring Semester 2020/21
NAME
STUDENT NO.
RESEARCH TOPIC
S#
Influence of Online Market On startupbusinesses in Saudi Arabia
Reference
Author
Category
1
Bahaddad, A, Houghton, L, & Drew, S. (2013).
Attracting Customer in Saudi Arabia to Buy from
your Business Online. International Journal of
Business and Management, 8(7): 95.
Bahaddad, A,
Houghton, L, &
Drew, S
Academic
Article
2
AlGhamdi, R., Drew, S., & Algaith, W. (2012).
Factors Influencing e-commerce Adoption by
Retailers in Saudi Arabia: A Qualitative Analysis.
Electronic Journal of Information Systems in
Developing Countries, 47(7): 1-23.
AlGhamdi, R.,
Drew, S., &
Algaith, W.
Academic
Article
3
Alsuwat, M. (2013). Online Buyinh Behavior in
Saudi Arabia and New Zealand” A Comparative
Case Study. Master’s Thesis Submitted to
Auckland University of Technology.
Alsuwat, M.
Academic
Article
4
AlGhamdi RA. (2012). Diffusion of the Adoption of AlGhamdi RA.
Online Retailing in Saudi Arabia. Doctor of
Philosophy Thesis Submitted to Griffith University.
Academic
Article
5
Bahaddad, AA. (2014). Adoption Factors for eMalls in the SMS Sector in Saudi Arabia.
International Journal of Computer Science and
Information Technologies, 5(4): 5835-5856.
Academic
Article
Bahaddad, AA.
MBA 5105 – Research Methodology
Spring Semester 2020/21
Source No. 1
1. REFERENCE
Bahaddad, A, Houghton, L, & Drew, S. (2013). Attracting Customer in Saudi Arabia to
Buy from your Business Online. International Journal of Business and Management,
8(7): 95.
2. CATEGORY: ACADEMIC JOURNAL
3. SCREEN SHOT
Source No. 2
1. REFERENCE
AlGhamdi, R., Drew, S., & Al-Ghaith, W. (2012). Factors Influencing e-commerce
Adoption by Retailers in Saudi Arabia: A Qualitative Analysis. Electronic Journal of
Information Systems in Developing Countries, 47(7): 1-23.
2. CATEGORY: ACADEMIC JOURNAL
3. SCREEN SHOT
MBA 5105 – Research Methodology
Spring Semester 2020/21
Source No. 3
1. REFERENCE
Alsuwat, M. (2013). Online Buyinh Behavior in Saudi Arabia and New Zealand” A
Comparative Case Study. Master’s Thesis Submitted to Auckland University of
Technology.
2. CATEGORY: ACADEMIC JOURNAL
3. SCREEN SHOT
MBA 5105 – Research Methodology
Spring Semester 2020/21
Source No. 4:
1. REFERENCE
AlGhamdi RA. (2012). Diffusion of the Adoption of Online Retailing in Saudi Arabia. Doctor
of Philosophy Thesis Submitted to Griffith University
2. CATEGORY: ACADEMIC JOURNAL
3. SCREEN SHOT
Source No. 5:
1. REFERENCE
Bahaddad, AA. (2014). Adoption Factors for e-Malls in the SMS Sector in Saudi Arabia.
International Journal of Computer Science and Information Technologies, 5(4): 5835-5856.
2. CATEGORY: ACADEMIC JOURNAL
3. SCREEN SHOT
MBA 5105 – Research Methodology
Spring Semester 2020/21
Name:
ID:
Influence of Online Market On start-up businesses in Saudi Arabia
Summary of Sources
Bahaddad, A, Houghton, L, & Drew, S. (2013). Attracting Customer in Saudi Arabia to
Buy from your Business Online. International Journal of Business and
Management, 8(7): 95.
According to Bahaddad, Houghton & Drew (2013), all commercial enterprises look
for ways of boosting their revenues through the expansion of their consumer base.
Consequently, such a strategy helps in increasing the firm’s profitability. Companies utilize
information technology (IT) to access new consumers and increase their profits during the
current contemporary IT era. The most common strategy adopted by several companies
entails attracting new consumers using different electronic channels of trade. Bahaddad,
Houghton, & Drew (2013) assert that the most fundamental step in enhancing the use of
online trading channels involves establishing the factors needed to attract customers to
purchase online in Saudi Arabia. The authors explore the significant factors that attract
customers to make online purchases in Saudi Arabia. Although few corporations in Saudi
Arabia have set up business sites, most of them focus on presenting product or service
information on their sites instead of having sales process online. The report by Saudi Arabia’s
Communication and Information Technology Commission issued in 2010 indicates that only
8% of businesses have established purchasing channels online.
On the contrary, 54% of the corporations have set up websites for the presentation of
products only. As a result, new research has been carried out to investigate the attraction of
consumers in Saudi Arabia to purchase from enterprises online. The initiative will help the
Small and Medium Enterprises (SMEs) that form a large number of entities in Saudi Arabia
to increase channels of communication with its consumers electronically. Bahaddad,
Houghton, & Drew (2013) conducted a quantitative survey on a random sample of 381
Page 1 of 7
customer informants from Saudi Arabia who showed interest in making an online purchase to
establish the factors that would eventually attract them to shop online. The factors that
attracted the consumers to purchase electronically were further categorized into cultural,
technical, and organizational factors. The factors focus on attracting consumers and
increasing the opportunity for dealing with online businesses and electronic markets
substantially in Saudi Arabia.
AlGhamdi, R., Drew, S., &Algaith, W. (2012). Factors Influencing e-commerce
Adoption by Retailers in Saudi Arabia: A Qualitative Analysis. Electronic
Journal of Information Systems in Developing Countries, 47(7): 1-23.
AlGhamdi, Drew, & Algaith (2012) conducted qualitative research to establish the
factors that influence the adoption of e-commerce by Saudi Arabian retailers. The authors
noted that Saudi Arabia has experienced a high customer demand in the sector of food and
grocery due to the country’s robust economic growth and increasing young population.
Therefore, the retail industry has significantly transformed from unorganized small markets
to lavish hypermarkets and malls. Retailers must understand the perception of consumers on
the quality of services provided as the number of alternatives increases with the continued
entry of new players in the market. AlGhamdi, Drew, & Algaith (2012) affirm that this is
critical in determining the competitiveness and survival of businesses in the market. The
determinants of quality of services offered by firms vary across diverse individual traits,
countries, and industries. Nevertheless, studies that connect factors that determine customer
service including psychographic and demographic factors are limited particularly in Saudi
Arabia.
Consequently, the main aim of the researchers was to investigate how perceived
quality of service influences the demographic variables and lifestyle of consumers. The
Page 2 of 7
researchers distributed questionnaires to retail consumers in major shopping malls situated in
three cities representing over 60% of the population in Saudi Arabia, including Dammam,
Jeddah, and Riyadh. The response rate was estimated at 51% after 408 questionnaires out of
800 questionnaires turned out to be useful. The findings indicated that the demographic
factors have a significant influence on the provision of service quality while psychographic
factors do not have any influence. The demographic factors that substantially influence the
provision of service quality exhibited by Saudi shoppers include income, gender, family
members, education, and marital status. The geographic factors considered in the study
included ease of travel and distance, while the psychographic factors included opinion,
interest, and activity.
Alsuwat, M. (2013). Online Buying Behavior in Saudi Arabia and New Zealand” A
Comparative Case Study. Master’s Thesis Submitted to Auckland University of
Technology.
The study conducted by Alsuwat (2013) sought to establish the online buying
behavior in New Zealand and Saudi Arabia. The use of the internet has gained popularity in
the world and businesses recognize the significance of the internet as a viable channel for an
e-commerce platform that helps in accessing consumers locally and internationally. The
hypotheses developed by the researcher aimed at showing the importance of online payment
systems, user interface, and customer relationships with their social surroundings as
components that may affect the decisions made by an individual to purchase online. Alsuwat
(2013) explored the factors that affect the purchases made by e-shoppers utilizing a
comparative case study based on interviews that investigate the post-experience perceptions
of a specific set of sample of e-shoppers. The author believes that consumers from various
cultures distinguish various factors that impact their attitudes.
Page 3 of 7
The research was inspired by an aspiration to establish the factors that may determine
the online purchasing behavior of consumers in Saudi Arabia although online shopping in
Saudi Arabia is underdeveloped. Alsuwat (2013) concentrated on the factors that impact
attitudes of consumers since it is not practical to investigate all the factors. The process of
selecting the participants was anchored on the belief that customers are the most fundamental
agents in the process of e-commerce. The researcher adopted exploratory qualitative research
to attain a comprehensive understanding of the factors that impact on the online buying
behavior of consumers. The researchers used semi-structured interviews to interrogate 12
informants from the two countries. The case study conducted in New Zealand showed that
credit card fees, late delivery service, security, and privacy issues were the most fundamental
factors. On the other hand, the most significant factors in the Saudi case study include lack of
motivation to buy online, digital illiteracy, and failure of the postal system.
AlGhamdi RA. (2012). Diffusion of the Adoption of Online Retailing in Saudi Arabia.
Doctor of Philosophy Thesis Submitted to Griffith University.
AlGhamdi (2012) emphasized that online retailing activities in Saudi Arabia are not
growing at a similar speed to its developing ICT market-place despite being a member of G20 and a leading producer of natural gas and oil. The author seeks to investigate the factors
that affect the slow growth of Saudi’s online retailing. While numerous studies have focused
on factors that affect the adoption of e-commerce by various organizations, this study is
unique because it recognizes the level of e-commerce maturity of corporations as a
fundamental factor when looking at reasons why organizations either resort to adopting or not
embrace e-commerce. AlGhamdi (2012) reiterates that there are different ways in which
organizations can be promoted to shift to a higher maturity level. Therefore, the study
concentrated on different factors that determine the adoption of e-commerce by retailers
Page 4 of 7
hailing from Saudi Arabia based on the e-commerce maturity stage of every organization.
The researcher adopted the model of Stage of Growth E-business (SOG-e) as developed by
Mckay, Marshall, and Pranato (2000).
The research by AlGhamdi (2012) established valuable insights into comprehending
the adoption of e-commerce founded on the retailers’ perceptions and concerns in various
levels of e-commerce maturity. The study enhances the knowledge base to establish how
online retailing in Saudi Arabia and other similar countries can be diffused. The research
findings have resulted in innovative contributions and numerous achievements. The author
carried out the investigation based on four different stages of e-commerce maturity. The
findings revealed that there are significant differences between the four stages of e-commerce
maturity regarding the organization and consumer factors while demonstrating that there was
conformity regarding environmental factors. AlGhamdi (2012) found out that every stage of
e-commerce maturity has corresponding barriers and incentives. The investigation of retailers
at various stages of e-commerce maturity helps recommend what could be done to augment
the possibility of other corporations increasing their level of e-commerce maturity.
Bahaddad, AA. (2014). Adoption Factors for e-Malls in the SMS Sector in Saudi
Arabia. International Journal of Computer Science and Information Technologies,
5(4): 5835-5856.
Bahaddad (2014) believes that the sector of small and medium-sized enterprises
(SMEs) is one of the essential pillars of the trade industry. SMEs provide substantial number
of job opportunities which help in improving national economies. The author identified
insufficient online trading channels with customers as one of the most fundamental barriers
facing the SME sector during this era of information technology. The initiative requires
extensive financial aid that exceeds the capabilities of the SMEs. Consequently, Bahaddad
Page 5 of 7
(2014) proposes the adoption of e-Malls as one of the preferred low-cost solutions that can be
used to overcome this barrier. Besides, they offer electronic platforms that comprise most
SME prerequisites for sales through different electronic channels. The concept of e-Mall is a
contemporary idea in Saudi Arabia that necessitates the use of the Disunion of Innovation
(DOI) strategy to disseminate e-Malls by determining the difficulties and requirements of
companies.
Therefore, Bahaddad (2014) focuses on the factors that assist SMEs to espouse eMalls as low-cost solutions. The researcher used quantitative questionnaires and distributed
them to 108 corporations in Saudi Arabia to establish the requirements and barriers they face
in adopting e-Mall. Besides, the author focused on factors influencing the execution of this
system which is further divided into cultural, technical, and organizational factors. Businesses
sector remains one of the most essential e-commerce enterprises in Saudi Arabia. Most large
entities in Saudi Arabia have set up private commercial sites due to their financial capacity to
invest in the online trade despite having varying types and levels of business activities.
Nevertheless, Bahaddad (2014) reiterates that this investment cannot be prevalent because
this section of corporations stands for less than 5% of the total number of corporations in
Saudi Arabia with its other target audience being government agencies or smaller companies.
Therefore, SMEs should adopt e-Malls to surmount the challenges associated with
establishing online trading channels.
Page 6 of 7
References
AlGhamdi RA. (2012). Diffusion of the Adoption of Online Retailing in Saudi Arabia. Doctor
of Philosophy Thesis Submitted to Griffith University.
AlGhamdi, R., Drew, S., &Algaith, W. (2012). Factors Influencing e-commerce Adoption by
Retailers in Saudi Arabia: A Qualitative Analysis. Electronic Journal of Information
Systems in Developing Countries, 47(7): 1-23.
Alsuwat, M. (2013). Online Buying Behavior in Saudi Arabia and New Zealand” A
Comparative Case Study. Master’s Thesis Submitted to Auckland University of
Technology.
Bahaddad, A, Houghton, L, & Drew, S. (2013). Attracting Customer in Saudi Arabia to Buy
from your Business Online. International Journal of Business and Management, 8(7):
95.
Bahaddad, AA. (2014). Adoption Factors for e-Malls in the SMS Sector in Saudi Arabia.
International Journal of Computer Science and Information Technologies, 5(4): 58355856.
Page 7 of 7

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