SOLUTION: Regent University McDonalds Service Quality & Marketing Research Discussion

Attached. Please let me know if you have any questions or need revisions.Running head: MCDONALD’S SERVICE QUALITYMcDonald’s Service QualityNameInstitutional Affiliation1MCDONALD’S SERVICE QUALITY2Role of Marketing Research in OrganizationsMarket research acts to bridge the producers, the customers and the final or end-users.Market research mainly focuses on market functions and their monitoring and informationcollection, which mainly present organizations’ operations opportunities. Market research has thefollowing roles in organizations; firstly, it plays the role of acting as a decision-making tool andguides organizations’ decision-making strategies, which can sometimes be very challenging(Grönroos, 2020). Marketing research as a decision-making tool helps organizations develop theorder in which they should prioritize decisions, which answers the questions of whether thechange is necessary with added information on why the needed or not needed change affects theorganization.Secondly, marketing research plays the role of helping an organization better understandits target customers. Many organizations think that giving their customer quality products isenough, but this does not matter if the organization does not know or understand its customers’wants and needs. The products can be quality, but the customers’ wants are not fully or whollysatisfied by the products; this is …

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