Attached. Please let me know if you have any questions or need revisions.OutlineTechnological Invention in IndiaQuestion 1•As technology continued to advance in India, Godrej and Bounce felt the need to captureIndia’s rural market. The pros of developing a more straightforward and cheaperrefrigerator for them was to help them to keep their food due to their migratorycharacteristics.Question 2•The refrigerator’s product and process innovation was based on the thermoelectriccooling technology different from the standard refrigeration technology. The technologyborrowed from the cooling used in laptops and involved current running between thesemiconductors.Question 3•The Chotukool did not pose a threat to the traditional refrigerator market. The creation ofa competitive advantage over its competitors in the market resulted in innovation andprocess. To gain a competitive edge, the company needed to develop a significant marketshare.Question 4•The need to solve the rural Indian population’s problem was at the core of the business. Itwas essential to focus on coming up with a way of ensuring that the poor in India alsoenjoyed the benefits of having a refrigerator.Question 5•Godrej learned an essential lesson from the Chotukool project. One of the lessons wasthat the radical reduction of the cost required a complete rethinking of its wholetechnology. In some ways, the cost would be more expensive than estimated in theproject budget.ReferencesDutta, S. K., & Snehvrat, S. (2020). A compo-novation perspective of innovation in emergingmarkets: Evidence from Indian organizations. Thunderbird International Business Review, 62(1),65-75.Hassani, H., Silva, E. S., & Al Kaabi, A. M. (2017). The role of innovation and technology insustaining the petroleum and petrochemical industry. Technological Forecasting and SocialChange, 119, 1-17.Hossain, M. (2018). Frugal innovation: A review and research agenda. Journal of CleanerProduction, 182, 926-936.Pansera, M., & Owen, R. (2018). Innovation for de-growth: A case study of counter-hegemonicpractices from Kerala, India. Journal of Cleaner Production, 197, 1872-1883.Salampasis, D., & Mention, A. L. (2018). FinTech: Harnessing innovation for financialinclusion. In Handbook of Blockchain, Digital Finance, and Inclusion, Volume 2 (pp. 451-461).Academic Press.Running head: TECHNOLOGICAL INVENTION1Technological Invention in IndiaDetailsNameInstitutional AffiliationDateTECHNOLOGICAL INVENTION2Technological Invention in IndiaQuestion 1As technology continued to advance in India, Godrej and Bounce felt the need to captureIndia’s rural market. The pros of developing a more straightforward and cheaper refr…
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