SOLUTION: Top Choice Capital Improvement Strategies Report

Home buyer inc.
Perhaps you have read through the Block book and started to organize
yourselves for client engagement with Top Choice Capital 24/7 Home Buyer. Your
client is Sean Hussain. His email is intake@homesandlandbuyer.com. His phone
number is 847-791-8103.
Please prepare yourselves to reach out to him and arrange your first meeting.
We are a Real Estate investment company. We focus on fix and flips residential
properties, buy and hold rental properties, buy and build multifamily rentals as
well as build new construction/development projects. We have a few key
components in housing that make us unique such as we do acquisitions in
house, construction is in house, architect, engineer, and design are also in
house. We have been in business for a decade. We cover all of Los Angeles
County and Ventura County. We are in need of marketing so we can acquire
more properties. We do have some great ideas that we can share. We need
sales to follow up with the leads we get, it would be great if someone can
evaluate our business and help us scale it, provide guidance with what systems
we need to incorporate at this junction, marketing, and ideas of how to raise
capital and business structuring so our foundation is strong. Assistance in scaling
my business. I would like to have a group of savvy students that want to learn
real-world business and operations. I would love to teach the business
fundamentals that have worked for me and in exchange, I want a fresh look at
ideas that we can take to fruition. Additionally, if we can start gathering data on
where the next emerging real estate market trends are that would be great to
start looking at long-term buy and hold opportunities. I know the ask is a lot. We
are not trying to tackle everything at the same time. If any of my asks are inline, it
would be a great project to tackle together. There is a ton to learn from this
business and from each other. It would be a great joint venture and a good
experience for the future.
Confidential Note from Dr. Heisley: This client has a growing real estate
business. His business does most everything under one roof. He does not have
an academic background and he is doing everything intuitively. He is looking for
a group of students to review and suggest improvements on how to run his
business. It seems that he could use a business plan. Fits in the areas of real
estate, finance, and marketing. New Website in Progress
https://www.topchoicecapital.com/
modern-equity.com
modern-equity.com
Risk factor
Intro
Description of the company
Industry Analysis
Customer Analysis
Competitive Analysis
(https://www.investopedia.com/articles/active-trading/083115/biggest-private-equity-firms-los-an
geles.asp)
● LA Private Equity, LLC
● Oak Tree Capital Group
● Leonard Green & Partners
Company Analysis
SWOT
Segmentation marketing and targeting
Executive Summary
Company Description
Top Choice Capital founded and owned by Sean Hussain is a private real estate business based in
North Hollywood that has focused on the LA and Ventura County area for the past 10 years.
Their motto is, “You don’t work for me, I work for you.” They believe in being real and
transparent, and being responsive and available. While also being as efficient as possible, they
assure 60-minute turnaround times for properties under review and can close in as little as 24
hours which is backed by top agent reviews. Their business is divided into three divisions.
Division one is components. Which focuses on acquisition, lending, and construction. Division
two is wholesaling. Wholesaling refers to a third party that looks for potential sellers and
contacts interested buyers. The wholesaler then contacts the home with the buyer at a higher
price and keeps the difference as profit. Division three targets agents and brokers. Which
revolves around agents and brokers contacting them about possible deals on properties that may
interest them. While focusing on the divisions, they are also looking to give back to the
community in many ways. Such as, giving opportunities to aspiring individuals that want to enter
the real estate business, providing affordable properties, and being sympathetic to their clients.
With the business doing relatively well Top Choice Capital would like to further expand their
business to another side of real estate. They are looking to venture into the investment side to
increase their capital which would lead to more properties acquired. Focusing on per project
investment funds and general investment funds.
Current Market
– Real estate agents and brokers in LA and Ventura County (geographics)
– Any property: Land, SFRS, multifamily, commercial, and development opportunities
– Do you look at crime rate, reputation of schools, and opening of new businesses in the
are when choosing a property
Marketing & Product Objectives (Monetary goals)
– 5-10 million from investors (equivalent to about 10 ~ 20 investors)
Mission & Goals:
-impact the community
-impacting and transforming lives
-giving opportunities and success to individuals who are looking to expand
-driving customer service and real estate in one
-full transparency, responsive, available
– “More than just a profit-generating establishment, Top Choice Capital focuses on maintaining
deep-rooted relationships and creating meaningful connections. As a service-oriented entity, it is
committed to taking immediate action and addressing concerns in the best and most efficient
way possible. With outstanding performance, the company proves itself worthy of its sterling
reputation.”
-fresh ideas, bold thinking
-expand capital
Segmentation (What he’s looking for in investors)
Target Market (Investors/Properties)
-Properties range from LA and Ventura (less traveling = good)
Strengths (S)
-12% back yearly(higher than usual)
Weaknesses (W)
-short term investing (typical investments are longer than 1 year for a return)
-new to this side of real estate
Opportunities (O)
Threats (T)
-other investing companies/Stock market (Robinhood)

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