Radnitz, C., Beezhold, B., and DiMatteo, J. (2015) ‘Investigation of lifestyle
choices of individuals following a vegan diet for health and ethical reasons’,
Appetite, 90(July), pp.31–36. doi:10.1016/j.appet.2015.02.026
The authors of this article, Radnitz and DiMatteo are psychologists
from the school of psychology in Fairleigh Dickinson University, while
Beezhold is a nutritionist affiliated with Benedictine University. This journal
article seeks to understand lifestyle choices of individuals that follow vegan
diets for either ethical or health reasons. The main hypothesis of the authors
is that the people who choose to follow vegan diets for health reasons
consume foods with higher nutritional value compared to those who do so for
ethical reasons. The research study took the form of an online survey that
collected a diverse sample of 246 individuals that were currently adhering to
vegan diets. The results of this study showed that those who adhered to
vegan diets because of health reasons ate more fruits and fewer sweets
compared to those who did so because of ethical reasons. However, those
who endorsed ethical reasons for adherence to vegan diets stayed on the
diet longer than those who did so for health reasons. The authors conclude
that more research should be conducted to gain an understand how vegan
health diets have an impact on the health of individuals citing the need for
an understanding of how the choice of commitment to vegan diets affect the
types of food consumed by people. The limitation of this article is that the size of
samples that the authors used was relatively small. However, this article will still be critical for
my research because it enables me to understand the main reasons for adherence
to vegan diets.
Word Count: 254
Janssen, M., Busch, C., Rödiger, M. and Hamm, U. (2016) Motives of consumers following a
vegan diet and their attitudes towards animal agriculture. Appetite, 105, pp.643-651.
This is a journal article authored by Meike Janssen, an Associate Professor at
Copenhagen Business School, and Claudia Busch, a researcher at the University of Applied
Science and Art – Gottingen. Other authors of this article are Manika Rodiger, a Scientific
Assistant and Ulrich Hamm, a marketing researcher at Universitat Kassel, Germany. The authors
studied consumer motivations towards vegan diet and their attitudes on animal agriculture.
Therefore, they aimed to identify different consumer segments’ motivations based on a vegan
diet. Additionally, their objective was to determine vegan diet consumers’ perceptions and
attitudes towards animal agriculture. Specifically, they (authors) wanted to know the statistics of
vegan consumers who accept animal agriculture and rebuke animal products.
The authors found that 89.7% of respondents had animal-related motives, 69.3% of the
respondents had personal well-being-related motives, 46.8% of respondents had environmentrelated motives, and 81.8% of respondents had more than a single motive towards a vegan diet.
The study was performed at seven vegan supermarkets, involving 329 consumers, using face-toface interviews to gather information from the participants. The authors concluded that vegan
consumers had more than a single motive towards plant-based products. This might be true since
plant-based diets had been proven to have vast positive effects on health and the environment.
The study involved an appropriate sample size, a useful information collection method, and
utilizes in-depth critical analysis. This article will help me when studying consumer motives and
perceptions towards an ethical business scenario, for instance, the health and safety of products.
Word Count: 250
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Annotated Bibliography -Detailed suggestions
15% of overall grade
Write a critical (i.e. evaluative) annotated bibliography comprising the 3 sources. The entries
should be arranged in alphabetical order, and each entry should contain the following:
a) the full reference (i.e. bibliographic details) in Harvard style; followed by
b) the annotation: a 150-250-word paragraph in discursive prose which:
• provides brief author details
• indicates the source type, e.g. book, journal article, etc.
• indicates the content or scope of the text;
This can include aims.
• outlines the main argument(s);
This can include findings.
There might not be arguments as such. There may, instead, be a
identifies the research methods (if applicable), and/or underlying
and/or experimental design/methods (if applicable);
This may be a framework/perspective/stance.
• identifies any conclusions reached by the author(s);
You can both describe these and comment on them. If you comment on them,
this will count as statement of the strength/limitations of the text.
• states the strengths and/or limitations of the text;
These can include:
Flawed understanding of a phenomenon.
Excessively narrow subject focus
Poor data collection methods:
Small sample size
Cherry picking (data, sample, correlation)
Omission of potentially relevant information
Lack of evidence to support conclusions
Lack of current data
Challenge to the validity of the conclusions
Do the conclusions follow from the evidence?
Exaggerated and unsubstantiated claims
Insufficient detail to permit the assessment of the validity and reliability of the
Over-generalisation (e.g. generalising from one region to an entire country)
Possible confusion between correlation and causation
Failure to clearly define terms
Failure to consider alternative explanations/perspectives/viewpoints
Failure to consider evidence that contradicts conclusions/assertions
Bias/lack of objectivity
Conflation of two different things
Focus on irrelevant facts
Lack of expertise in a specific area
Questionable foundational assumptions
Failure to consider important questions
Opinion presented as fact
• points out the relevance of the text to your research;
How will you use it? (‘It will enable me to…’, ‘I can use it to…’ ‘It will allow me
• presents your view on or reaction to the text.
You MUST include an accurate word count after each annotation
Purchase answer to see full
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