SOLUTION: UT Sociological Imagination to Kill a Mocking Bird Novel Analysis Discussion

Attached. Please let me know if you have any questions or need revisions.Running head: TO KILL A MOCKING BIRDTo kill a mocking bird.Student nameCourse/ numberDateInstructor name1TO KILL A MOCKING BIRD2AbstractTo kill a mockingbird film is a screenplay by Horton Foote based on the novel of the same byHarper Lee. It set in the 1930s in a small town called Alabama. The film begins with a youngwoman who lives with her father, who mistreats her and perhaps molests her. He is also knownto be a drunk and a racist. The young woman approaches a black man who declines herflirtations, and she presses charges of rape against him with the advice of her father. There is noblack lawyer in the town to represent the accused. All the white lawyers are not willing to servethe charged African America apart from Atticus Finch. He goes against all the norms set at thetime because he believes that Tom Robison is wrongly accused. (Osborn Jr, J. J. (1995). AtticusFinch-The End of Honor: A Discussion of To Kill a Mockingbird)In this paper, we will discuss and analyze the film as it pertains to intersectionalities(Crenshaw). These are; gende…

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Next to these stages, there are four types of loyalty. The first type is no loyalty: this can be seen as the typical action supporter that is giving money to fundraiser friends/family. There is no connection between the action supporter and War Child, non-loyal customers add a small amount to the financial account of the organization. The second type is inertia loyalty: this type can be a potential Friend, the person is giving a donation because they always have done it. This person is not loyal to one charity because there is no deeper connection and is easy with switching from charity to charity. This person is reachable to get a deeper connection with to become a potential Friend. It is needed to give the potential Friend attention and please the person. The third type is latent loyalty: this type is based on situational influences such as time, social life, physical factors, reasons why to support charity and the mood of the person. Latent loyalty means that there are repeated purchases. The last type is premium loyalty: this is the greatest type an organization can get. This type indicates the loyal Friend who is proud to discover more and tell about War Child to everyone. (Griffin, 2010) Using the stages and types of loyalty, War Child will get a better understanding about their potential Friends. Increased loyalty can give benefits to more respects of the company. Increased loyalty will be cost saving because there will be reduced marketing costs, more positive word-of-mouth, satisfied loyal customers whereby the failure costs decrease. (Griffin, 2010) 1.2.4 Customer relationship management Kotler (2014, p. 9) stated in the book ‘’Principles of marketing’’ that customer relationship management (CRM) can be mentioned as delivering superior customer value and satisfaction by building and maintaining profitable customer relationships. (Kotler, 2014) Using a suitable approach for the action supporters will lead to charitable giving. To build and maintain profitable customer relationships, customer relationship management need to be implemented. It is very important to deliver customer value and make the action supporters satisfied. By doing this,>

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