SOLUTION: Xian Jiaotong University Strategic Issues and Challenges Walt Disney Case Analysis

Hi! Kindly receive the answer in the file and let me know whether you need any clarification. Thanks😀Running Head: STRATEGIC ISSUES AND CHALLENGESStrategic Issues and ChallengesNameProfessorCourseDate1STRATEGIC ISSUES AND CHALLENGES2IntroductionThe Walt Disney Company is well recognized for its role to entertain and inspireindividuals through the power of creative minds, storytelling, and innovative technologythroughout the globe. Its establishment was in 1923 and then named Disney’s brother’s studio.The company began operation with a view of providing heavyweight entertainment in 2Dcartoons’ form. It’s the leading family entertainment company at international level withabout five business units: media networks, Direct to customers (DTC), studio entertainment,park and resorts, and interactive media. However, over the years, the company has facedseveral strategic issues and challenges. In the case study provided, three strategic issues andone challenge are broadly discussed.The strategic issuesAbout the case study, the company, was impressed much in the second quarter of2018 but faced numerous strategic issues and problems. Walt Disney’s core Parks and Resortsbusiness kept on growing and, as a result, recorded healthy profit margins. However, thecompany’s more extensive Media and Networks business witnessed minimal revenue growthfor many years in recent times. Besides, the industry also had been seeing decliningoperational profits over the same period. This was after media consumers’ preferred usingdirect-to-consumer programming rather than cable. Another strategic issue revolves aroundth…

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Next to these stages, there are four types of loyalty. The first type is no loyalty: this can be seen as the typical action supporter that is giving money to fundraiser friends/family. There is no connection between the action supporter and War Child, non-loyal customers add a small amount to the financial account of the organization. The second type is inertia loyalty: this type can be a potential Friend, the person is giving a donation because they always have done it. This person is not loyal to one charity because there is no deeper connection and is easy with switching from charity to charity. This person is reachable to get a deeper connection with to become a potential Friend. It is needed to give the potential Friend attention and please the person. The third type is latent loyalty: this type is based on situational influences such as time, social life, physical factors, reasons why to support charity and the mood of the person. Latent loyalty means that there are repeated purchases. The last type is premium loyalty: this is the greatest type an organization can get. This type indicates the loyal Friend who is proud to discover more and tell about War Child to everyone. (Griffin, 2010) Using the stages and types of loyalty, War Child will get a better understanding about their potential Friends. Increased loyalty can give benefits to more respects of the company. Increased loyalty will be cost saving because there will be reduced marketing costs, more positive word-of-mouth, satisfied loyal customers whereby the failure costs decrease. (Griffin, 2010) 1.2.4 Customer relationship management Kotler (2014, p. 9) stated in the book ‘’Principles of marketing’’ that customer relationship management (CRM) can be mentioned as delivering superior customer value and satisfaction by building and maintaining profitable customer relationships. (Kotler, 2014) Using a suitable approach for the action supporters will lead to charitable giving. To build and maintain profitable customer relationships, customer relationship management need to be implemented. It is very important to deliver customer value and make the action supporters satisfied. By doing this,>

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