The assignment (2 page)•identify the disadvantaged and/or ethnically

Assignment: Conducting Quantitative and Qualitative Research

Program evaluation procedures can help you identify the needs of a population as you develop programs. They can also help you identify portions of the population who are not accessing services once a program is implemented. In this assignment, you examine issues related to access to services and how program evaluation procedures can be used to address those issues.

To Prepare Review the Interactive Learning Community’s Community Center and High School in this week’s Learning Resources. Consider the demographics present in the New Harbor High School. Then consider how you could apply research methods to increasing participation in marriage and relationship education programs to one of the largest disadvantaged and/or ethnically diverse families in the community. Use the data from the High School, to choose a population. Finally, consider the measurement and data collection methods presented in the course text and how they could be applied to this issue.

The Assignment (2 page paper) •Identify the disadvantaged and/or ethnically diverse population you have chosen in this week’s Interactive Learning Community and why you choose that population to focus on. •Explain how, as a researcher, you would increase participation of your chosen disadvantaged and/or ethnically diverse populations in marriage and relationship education programs based on their needs. •The combination of qualitative and quantitative methods to provide more valid, reliable, and generalizable results in research is known as “Mixed Methods” Research. Explain the types of quantitative measures (detailed in this week’s readings) and qualitative data collection methods (detailed in Week 4’s readings) you would employ to obtain more valid, reliable and generalizable results for a program evaluation of the marriage and relationship education programs.

Yuen, F. K. O., Terao, K. L., & Schmidt, A. M. (2013). Effective grant writing and program evaluation for human services professionals. Hoboken, NJ: Wiley. •Chapter 3, “Basic Research Methods and Program Evaluation” (pp. 31–72) •Chapter 4, “Program Planning and Evaluation” (pp. 73–98)

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Next to these stages, there are four types of loyalty. The first type is no loyalty: this can be seen as the typical action supporter that is giving money to fundraiser friends/family. There is no connection between the action supporter and War Child, non-loyal customers add a small amount to the financial account of the organization. The second type is inertia loyalty: this type can be a potential Friend, the person is giving a donation because they always have done it. This person is not loyal to one charity because there is no deeper connection and is easy with switching from charity to charity. This person is reachable to get a deeper connection with to become a potential Friend. It is needed to give the potential Friend attention and please the person. The third type is latent loyalty: this type is based on situational influences such as time, social life, physical factors, reasons why to support charity and the mood of the person. Latent loyalty means that there are repeated purchases. The last type is premium loyalty: this is the greatest type an organization can get. This type indicates the loyal Friend who is proud to discover more and tell about War Child to everyone. (Griffin, 2010) Using the stages and types of loyalty, War Child will get a better understanding about their potential Friends. Increased loyalty can give benefits to more respects of the company. Increased loyalty will be cost saving because there will be reduced marketing costs, more positive word-of-mouth, satisfied loyal customers whereby the failure costs decrease. (Griffin, 2010) 1.2.4 Customer relationship management Kotler (2014, p. 9) stated in the book ‘’Principles of marketing’’ that customer relationship management (CRM) can be mentioned as delivering superior customer value and satisfaction by building and maintaining profitable customer relationships. (Kotler, 2014) Using a suitable approach for the action supporters will lead to charitable giving. To build and maintain profitable customer relationships, customer relationship management need to be implemented. It is very important to deliver customer value and make the action supporters satisfied. By doing this,>

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