Why Tulane? | Tulane University Undergraduate Application Essay

I discovered a trick to manipulation, one that gives me the power to compel friends, family, and customers to make the decisions I want them to. My freshman year psychology experiment produced a significant p-value while I was testing whether handedness affects decision making skills. Presenting the option you want your subject to select on the same side as their dominant hand significantly increases the chance that they will favor it over another option.

Striving to better my own project, as I had only been recently introduced to the field of psychology, I thoroughly investigated a variety of databases in an attempt to find papers that would help me understand why people make the decisions they do. “Salespeople’s Influence on Consumers’ and Business Buyers’ Goals and Well-Being” by Tulane’s own Harish Sujan, for example, posed significant confounding variables for my own experiment. Focusing on the decision-making skills of customers, Sujan noted the correlation between salesperson characteristics and consumer feelings. His results allowed me to conclude that my own interactions with subjects could vary my results; my subjects could have been more inclined to answer in a different manner based on my attitude towards them.

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